Growing fast? Don't break what you built getting here.
Don't F*** Upyour culture.
One wrong hire breaks the culture you've spent years building. Culty catches cultural mismatch before the interview round. So the next person you hire strengthens your team, not contaminates it.
Culture match
Head of Product · 3 candidates
The real cost of a wrong hire
Their salary is the least of it.
When a culturally misaligned person joins a high-growth team, the cost isn't their salary. It's:
- The top performer who quietly disengages.
- The team that loses the trust they'd built.
- The culture you set out to create, slowly drifting into something you don't recognize.
- The next hire, calibrated against the wrong person.
A toxic hire doesn't fail quietly. They spread. By the time you see it, three of your best people have already started interviewing elsewhere.
One wrong hire. Exponential damage.
What the data says
of new hires fail within 18 months
of those failures are attitude, not ability
great people typically leave within a year of a toxic hire
(You'll also save 5 hours per role on bad interviews. Side benefit.)
How it works
Three steps. Ten minutes per candidate.
01
Define your culture in 60 seconds
Paste your About page or careers description. AI extracts your ideal candidate profile.
We're a fast-moving fintech serving regulated SMBs. Customer trust is everything. We hire people who can build something well and ship it next week...
02
Send the assessment link
Candidates take an adaptive 12-minute test. We do the matching.
You're working on a project with an aggressive deadline. A teammate doing parallel work is struggling and falling behind. What do you do?
03
Decide in minutes, not hours
Recruiter dashboard shows fit scores, evidence trail, and red flags.
Head of Engineering
4 candidates
See it on a real culture
Walk through how Culty works on Brightseed Capital, a fictional fintech.
Open the demo →Anti-faking for the AI era
In 2026, candidates have help lying to you.
ChatGPT writes their CV. AI tools coach them through behavioral interviews. Generic personality assessments are solved problems. Asking "are you a team player?" tells you nothing anymore.
Behavioral Signal
Situational scenarios where every option sounds defensible. The candidate can't guess what you want to hear.
Values Signal
15 values, pick 5. Half are decoys. The forced exclusion of 10 reveals real priorities.
Authenticity Signal
Audio response analyzed for specificity and concrete detail. Generic AI-prepped answers score low.
Tested against simulated faking attempts. The signals catch what AI prep can't fake.
Three independent signals. To fake the result, you'd need to fake all three coherently. Even AI can't pull that off.
The Framework
Eight cultural archetypes. One for every team.
Built on validated personality science, designed for modern scale-ups.
Bolt
Fast. Decisive. Ships through walls.
Ace
Finishes what others abandon.
Spark
Ignites momentum from nothing.
Atlas
Holds the team steady.
Wizard
Builds the systems the team runs on.
Pulse
Hub of the network. Pulls the right people in.
Maven
Deep mastery. One thing better than anyone.
Maestro
Leads without dominating.
As recently covered by
HBR·Harvard Business Review
"AI has broken hiring. Here's how to fix it."
June 2026
What it looks like done right
Same team. Now resilient.
When every hire strengthens the culture instead of contaminating it, the whole team compounds in the right direction.
Stronger over time. Not slowly broken.
Grounded in real assessment science
Not magic. Methodology.
Adaptive AI that probes deeper where signals are unclear, faster where they're confident.
Situational Judgment Tests
Built on 40 years of organizational psychology research. Validated against Big 5 and Hogan frameworks.
Forced-Choice Ipsative Scoring
Reduces social desirability bias. The candidate can't just pick what sounds good.
Built by senior HR leaders
15+ years across multinational scale-ups. Not by engineers guessing at what HR needs.
Over the next 18 months, our early customers' hiring outcomes will calibrate our specific predictive accuracy. Measured in real hires, not marketing copy.
How we're different
Not Hogan. Not MBTI. Not another CV screener.
| CV + gut feel | MBTI / DiSC | Hogan / Plum | Culty | |
|---|---|---|---|---|
| Setup time | 0 min | 30 min | Weeks + cert | 2 min |
| Cost / year | Hidden in bad hires | $50–200/user | $10k–50k+ | €99–299/mo |
| Predictive of fit | No | Weak | Yes (slow) | Triangulated (3 signals) |
| Custom to your culture | None | None | Limited library | AI-tailored |
| Built for | Everyone (poorly) | Personality fun | Enterprise HR | Scale-ups |
Built where every hire shapes culture and every founder lies awake worrying about the next one.
Hire like your culture depends on it.
We're working with the first 10 scale-ups through 2026. Generous pricing. Real product influence. Honest about what we know and what we're still learning.
We'll reply within 24 hours. No spam, no newsletter. We also won't pitch you if we don't think it's a fit.